Francesca Ripamonti – Visual Branding, Creative Director | MinimalistPhotographer | Scent Marketing | Visual StorytellingItaly
Multidisciplinary professional who combines branding, communication, and marketing with a unique sensory approach, bringing olfactory experience.
Professional Profile
Avant-garde aesthetic strategist with over 20 years of pioneering experience in the visual arts, photography, and brand storytelling.
Renowned for transforming concepts into compelling visual narratives that define and set trends in the beautyand lifestyle industries.
Skilled in artistic insights to elevate brand identity andcaptivate target audiences. Proven success in collaborating with industry leadersand winning international awards.
Key Skills & Industry Expertise
• Visual Branding & Art Direction
• High-Impact Content Creation & Campaigns
• Photography & Imagery: Digital, Film, Polaroid & Development Techniques
• Creative Collaborations & Interdisciplinary Projects
• Concept Development & Storytelling
• Audience Engagement
• Creative Direction for Editorial & Commercial Projects
• Awards & Recognitions in Fine Arts & Photography
Professional Experience
Freelance Creative Director and Synesthetic Photographer(2000 – Present)
• Fashion visual campaigns for luxury brands.
• Development of distinctive aesthetic styles.
• Sensory design• Olfactory marketing
• Collaborations with a wide range of clients and sectors, spanning beautyphotography, food photography, photographing major industrial entities, ordeveloping projects of significant scientific importance that integratephotography and the sense of smell as a form of therapy.
• Creation and curation of engaging content.
• Offering experiential projects combining cutting-edge photography andimmersive storytelling to elevate brand narratives and emotional connection with audiences.
Photographer & Production Supervisor | Collaborations with Fabrizio Ferri &Maurizio Galimberti(1998 – 2002)
• Project management, client relations, supervision, and location scouting forshoots.
• Supported and contributed to international projects, deepening skills inartistic experimentation, instant photography, and innovative development techniques.
• Managed high-profile projects for the Industry Foundation, transforming conceptual input into emotionally engaging visual works capturing social and aesthetic phenomena.
• Notable exhibitions and publications, earning second place at theprestigious IPA International Awards, Nude category.
•EducationAccademia di Belle Arti di Brera, Milan Degree in Fine Arts with specialization in Painting and Visual Arts & Photography
Erasmus Program – Académie des Beaux-Arts, Brussels International Artistic Development & Cultural Exchange
Fabrizio Ferri’s UI – Università dell’Immagine Advanced Photography & Creative Development Scholarship Training school of Fondazione Industria Onlus in Milan, founded by Fabrizio Ferri.A two-year program focused on image and communication, approached holistically through the five senses – sight, hearing, touch, taste, and smell – and their interconnections, emphasizing synergy and coherence of content.
Why Francesca Ripamonti?
A true trendsetter in the industry, whose visionary, twenty-year approach combines traditional mastery and innovation in both imagery and olfaction. With a track record of transforming visual input into emotionally engaging narratives, team player, Francesca constantly pushes the boundaries of aesthetics to influence and inspire industry standards. A strategic partner for brands seeking to redefine beauty and lifestyle storytelling through pioneering visual storytelling and trendsetting content.
Let’s create the future of aesthetics together.